Rincón del autor
11/12/2023 _ 05:34
![A nuestra sociedad le falta márketing](https://elcomercio.pe/resizer/v2/XZ7P3I5HUBFDJKS5LK3W2B7RRE.jpg?auth=ac294c82ae199a06acf294b471e4d635425df4f9a00c9cfd53e7f569b612e547&width=640&height=360&quality=75&smart=true)
Colaboradores
23/11/2023 _ 05:30
![Marketing con causa: un camino hacia un mundo mejor](https://elcomercio.pe/resizer/v2/D3R7WFDNDRBW5GJOITTO7CMQCQ.jpg?auth=0be49f13f3f37a69563dfd9c165f9fc94efa6f9dc0f453c41f37c2e5a6028bf8&width=640&height=360&quality=75&smart=true)
Columnistas
29/05/2023 _ 23:46
![Marketing y crisis económica](https://elcomercio.pe/resizer/84D-3x8dB-ixk5HYtX96MFdMy_I=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/1pJXZoSIU3YAeayW857CCuFbC84=/234x161/smart/filters:format(jpeg):quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/F6URBYTTUVEBNM5R725DEXPO6A.jpg)
Economía
19/01/2023 _ 07:30
![Clara-mente el que se pica pierde](https://elcomercio.pe/resizer/Uo6iFmpWcLvrxtRzCHwTVg3T01U=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/mX7qCqiA-FZ-32PixZk61ms3tU4=/234x161/smart/filters:format(jpeg):quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/5Q6SMVD6BVASPMKVWCW5W3BKOY.png)
Rincón del autor
09/01/2023 _ 05:30
![Los diversos mercados del Perú](https://elcomercio.pe/resizer/JF2LRC5e6mM64n4YSis2iy8k3jM=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/ao0i5yrgKqHmY42uTRXvHTBXp2I=/234x161/smart/filters:format(jpeg):quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/ZP3CRFKFUNEPJAPTIONLSAE6AM.jpeg)
Perú
21/02/2022 _ 22:10
![Marketing sostenible: 4 pasos para que tu marca sea ecoamigable](https://elcomercio.pe/resizer/dq4M9lqrPMNb81051FghA6dGPh4=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/N2fFZ23SFToOTUNyd_GWEoiNCOk=/234x161/smart/filters:format(jpeg):quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/4MYLOTFB7VFZTFEAOHSUSXYFTI.jpg)
Columnistas
31/01/2022 _ 05:30
![¡Cuidado con el “marketing político”!, por Rolando Arellano](https://elcomercio.pe/resizer/cnj1nxQMOElgV-u2a7ehEf_OVoE=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/hCMjmb7mptTOvfei9OTNbk4OVlA=/234x161/smart/filters:format(jpeg):quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/4SZ4IMMAEVEKDH5ZHTWXCXUK2E.jpg)
Economía
30/10/2021 _ 12:30
![¿Cómo proteger las marcas en Redes Sociales?](https://elcomercio.pe/resizer/tio8j8MZuME10GggeVB32QKzuiM=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/QFcZgZnGlalob-jlnjSMxL4ez1k=/234x161/smart/filters:format(jpeg):quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/FVL2WEC3ORFO3MPAQQOHWX3VMY.jpeg)
Día 1
07/01/2020 _ 08:30
![[Columna] 6R para rentabilizar la relación con los clientes](https://elcomercio.pe/resizer/3aYPN_LGmPrgdTWuz5nie4NRB-s=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/YO76E3qGLkKqNohmfF2zw9uGU38=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/IGIZYP2Q45GL3GFZSISS2JIZMA.png)
Día 1
30/12/2019 _ 16:05
![Fútbol: más allá de los 90 minutos [Columna]](https://elcomercio.pe/resizer/LwNOm9vnGb_uh9CEHXCj9fZkyGY=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/hmdOr6lXDz57KhbVoRkqFuzh8ys=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/UL6BKZ47GVHJREHGKV4PMMKA7M.jpg)
Columnas hoy
01/11/2019 _ 06:00
![El mejor camino es manejar las emociones](https://elcomercio.pe/resizer/EuKKgLzY7mXyftTAyLVjtgAtiDY=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/CuloMcbYB6V13yEknvopPFMFH9o=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/FEJT53VTOBDWZG6SWON35SCJQM.jpg)
Notas contratadas
05/09/2019 _ 13:04
![El consumidor en la mira: comprenderlo para tener éxito](https://elcomercio.pe/resizer/yKrSBTF2ewihcAPlHEiTCkdxjNw=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/DW0GE1aLXV6o_QoSkijjRRObYHE=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/UWVCWXJOBNDCTA64KEOCQQDWWQ.jpg)
Rincón del autor
20/05/2019 _ 23:30
![Ni márketing ni política, por Rolando Arellano C.](https://elcomercio.pe/resizer/JA1eEz3ktPQbZGTsQ59O1V10x2o=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/OT40z95ZC7_zCLDyQZBMq1G4ufU=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/4KQVR2EWORF2NGNFPKFNXF3VRA.jpg)
Rincón del autor
01/04/2019 _ 23:30
![La hora del lonche, por Rolando Arellano](https://elcomercio.pe/resizer/myYrCuHJ_gZARkrUjWFkPyXKNiY=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/pE2XkZtX98jKJCMW5sjIUR4T3hc=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/XXY4ENSLF5D6FIWJCJO4RBOHZY.jpg)
Día 1
01/01/2019 _ 18:30
!["Reputación: cinco consejos para el 2019", por Milton Vela](https://elcomercio.pe/resizer/oO1f_lkIlu7dI9JBa5OesmOcUqk=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/OdJ00SXsPLJ6j_sYm3s-YBgRYds=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/3K6MU3SCKZHVLFLWBHHNNDZXDQ.jpg)
Columnistas
16/11/2018 _ 23:30
![¿Cuál es la pepa?, por Luciana Olivares](https://elcomercio.pe/resizer/POwZqQx3jLg7EoPxEAw0zj_Epz0=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/wAuYOp66bhWa38HKLpM8P4SsQEA=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/TRVSZ724P5EHTFUR24MNGSOBQQ.jpg)
Negocios
01/10/2018 _ 17:22
![El 64% de los directores de marketing usarán IA en dos años](https://elcomercio.pe/resizer/GlLqRd2MoSwTwuYdkQLmXKpKZng=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/Zk20zoiO74dKBg8ad-jOw-z_FN8=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/XYNCLWVGZZHLBB7ZGJA5SDMRYM.jpg)
Rincón del autor
28/09/2018 _ 23:30
![¿Me oyen? ¿Me escuchan?, por Luciana Olivares](https://elcomercio.pe/resizer/SJHD7IzrzV6TCA8JnM3r_4QsyB0=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/WOLWRIMbpUMsA-EjsPXPdcy85mI=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/V32BJRCJD5ACDK4N55LEAKUI5Q.jpg)
Rincón del autor
24/08/2018 _ 23:30
![Hay que tener calle, por Luciana Olivares](https://elcomercio.pe/resizer/uHtHA5SXFQx1YBJtCDF7nE7uBDY=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/0TsXuZyGhIeoWAkKdd_aHxa_ptA=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/KNIGL6RQ6NAYHOKONSE2LV44MA.jpg)
Rincón del autor
27/07/2018 _ 23:30
![Enciéndete candela, por Luciana Olivares](https://elcomercio.pe/resizer/L3t2BxMR500PqtTpSyKY8x4US_A=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/Hs8LQELFEt8inQ0MV4cteMNS33o=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/HT4D5JZBSJEURCNTHRT7LIMR2I.jpg)
Día 1
16/07/2018 _ 09:30
![Marketing de la transparencia, por Milton Vela](https://elcomercio.pe/resizer/BsakcOmHpMxQDe_sv9z7XWWH8wQ=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/rz1WoO3Lrvgg0UWWM_PawU2cbe8=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/MXNX4X6S4NEOFGNJZO5FEEDWKM.png)
Rincón del autor
09/07/2018 _ 23:29
![¿El Perú necesita márketing?, por Rolando Arellano](https://elcomercio.pe/resizer/govh_KbqYlp6a-Kf4EP0b0uC5Yo=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/1eGujYqWUJcJd7Vr1eHDMzSI5PM=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/DOQ6NPRO7ZEHJCP6OZ5WQFEVCI.jpg)
Negocios
27/04/2018 _ 12:00
![Pepsi y Coca-Cola nuevamente en guerra de marketing](https://elcomercio.pe/resizer/HWZmBiThH4o_AMgcNtlHXdDRkpI=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/WGJ6PO8K0dBZHFCWjM9AJ6WsCog=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/H3UTJLKBJFBGXPTQ72V6W3YBXY.jpg)
Día 1
21/04/2018 _ 09:02
!["El planner y el goldfish", por Alberto Goachet](https://elcomercio.pe/resizer/yO8WxZ-6lNj2rsxG36njfkLW0ow=/640x360/smart/filters:format(jpeg):quality(75)/elcomercio.pe/resizer/72Kri0YbyfHVJg-d0uG2JgWQ_Tc=/234x161/smart/filters:format(jpeg):quality(75)/arc-anglerfish-arc2-prod-elcomercio.s3.amazonaws.com/public/WZE34TPKBVFZLPH7CODUGM3FRE.jpg)